How to get a meeting with anyone summary

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how to get a meeting with anyone summary

How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing by Stu Heinecke

The hard part just got easy.

You know how to sell—that’s your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all.

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls “Contact Campaigns.” Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact.

In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact’s circle of influence.

How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success.
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Published 26.10.2019


This book had 32 page fold overs!
Stu Heinecke

“How to Get a Meeting With Anyone:” Guerrilla Marketing Meets Influencer Networking

It's an audacious promise, but if you read Stu Heinecke's new book of the same title you'll find plenty of solid, down-to-earth examples of how to make good on that premise. Stu Heinecke, cartoonist and author. And the first order of business for selling is to get a meeting with the ultimate decision-maker through a coordinated contact marketing campaign. Heinecke knows of what he speaks. He in turn used those same techniques to dramatically increase the effectiveness of his publishing clients' campaigns for the likes of The Wall Street Journal, Time, Inc. Heineke even applied those same techniques to his own personal life.

Most people are happy to help with feedback or advice. We try to avoid making mistakes. And the busiest people have limited time and they would prefer to spend that time on helping you with your interesting challenges, not on trying to decipher a meeting request or figure out administrative details. It may seem presumptuous to not ask for a favor AND ask that it be done in a specific manner in a specific timeframe. If you have a shared contact or subject matter, this is where to state it:.

Cancel anytime. How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran.

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When Brad Lawrence and Michael Zach started the art apparel and body paint company BLVisuals in , they dreamed of getting their goods in front of music star Macklemore. It might be a rock star, or it could be an industry thought leader, investor, or a hiring executive. The easiest way to connect is to figure out who you know in common and ask for an introduction, says Clark. Like Zach, you can tell anyone who will listen who you want to meet, or you can increase your chances by leveraging your current connections. Social media—especially Twitter—can also serve as an introduction vehicle.

Branson surely has little trouble getting anyone he wants on the phone, but the rest of us could use a little help. The idea is that you only need a few dozen of the right high-level relationships to change the scale of your business. Contact marketing can take many forms, but there are five takeaways you can use to make your own high-level connections:. Deliver something of value. The objective is not to attempt to bribe someone to meet with you, but to deliver something that makes a difference to the recipient. It should express your brand personality but contain absolutely no pitch. We all want more success, recognition, and income, but we also want to do the best job we can and leave a mark.

The goal of the book is to help readers find ways to actually reach hard-to-reach people CEOs and other executives, to be exact. Instead of building enough clout to meet these high-power players in some far-off day in the future, Heinecke says you can get a really low sometimes free campaign going to interact with them NOW. Executive leaders, he says, receive constant demands on their time. They have to be strategic about who and where they invest their time. That better way lies in maneuvering the barriers hard-to-reach decision makers have in place to manage their time.

3 thoughts on “How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing by Stu Heinecke

  1. Here are some basic rules, tips and techniques for planning and running a business or corporate meeting.

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