The Greatest Direct Mail Sales Letters of All Time: Why They Succeed, How Theyre Created, How You Can Create Great Sales Letters Too! Includes Sales Letters on a Diskette by Richard S. HodgsonRichard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products and services. Each letter is presented in its entirely, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed and what factors made each so successful. Adapt these strategies to your own particular marketing objectives and goals.
The Best Sales Letter Ever Written and 2 Billion Reasons Why
When I first started working online, I honestly had no idea what a sales letter was. I thought online marketing was simply setting up Facebook ads, driving traffic to your website, getting people to fill out a contact form before they left…. Looking back now I can see how funny this is, but after failed businesses and no conversions, I finally threw in the towel and took a premium copywriting class. The unsung hero of a sales letter starts with customer research. With the tools available to us today, one simple website usually does the trick. And if you want an exact template of the customer research template that I use, including more examples, you can find that here :. The last thing I wanted to mention with headlines is the importance of subheaders.
This change hooks your ideal prospects and turns them into customers with less work. You could save time and energy, sell more than you ever imagined, and impress the socks off your family and friends. You may feel energized and ready to start planning a new campaign or product launch. If nothing else, you want to keep reading to see if this article is as good as I suggest. Now imagine stirring that same level of excitement in your customers… simply by putting their own imaginations to work.
We have weeks, websites, and embedded video to make a sale. They had only moments and one printed page. Read the complete letter here. Plausibility means can you convince the reader a solution is possible. By telling the story of someone who started worse off than the average reader, and still got amazing results. Authority means the reader trusts a that you have the ability to solve the problem and that b you have a monopoly on the solution.
On a sunny day one late afternoon two copywriters graduated from the same copywriting school.
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Anatomy of a $1million Frank Kern sales letter
You can scam them into buying bad. You can offer a product they really need good. You can offer a product they really want good. You can offer a product that makes their life easier good. You can offer a product that can possibly make their future much better good.
The letter begins like this the original copy is attached below : Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates are — were filled with ambitious dreams for the future. They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.