Business Communication: Process and Product by Mary Ellen GuffeyBUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web site, monthly newsletters, as well as at conferences.
Business Communication: Process and Product
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. Now recognized as the world's leading business communication textbook author, Dr. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills. Dana Loewy has been teaching business communication at California State University, Fullerton since She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication.
Business Communication: Process & Product with Style Guide
Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader? Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses. Business Communication in the Digital Age. Intercultural Communication. Planning Business Messages. Organizing and Writing Business Messages.
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