Public relations and reputation management

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public relations and reputation management

Reputation Management: The Future of Corporate Communications and Public Relations by Tony Langham

Librarian Note: There is more than one author by this name in the Goodreads database.

Disambiguated authors:
(1) Tony Langham - Public Relations, Business (Current Profile)
(2) Tony Langham - Childrens Books
(3) Tony Langham - Dutch/German to English Translator

Tony Langham is an adviser, entrepreneur and chairman with over 35 years front line experience fighting for the reputations of companies, organisations and Governments.

In 1989 he and Clare Parsons co-founded Lansons by re-mortgaging their London flat and taking out a string of credit cards. Tony is still Chief Executive of Lansons, now a leading reputation management consultancy that has been named UK Agency of the Year on 17 occasions. Lansons has won over 70 industry awards and for the last 14 years has been named as one of the 50 best medium sized businesses to work for in the UK. In 2017 it was the PRCAs first ever Very Large Agency Ethical Champion.

Tony also holds senior non-executive Chairman roles in the financial technology, market research and horse racing industries.

PR Week named him as one of the 300 most influential PR professionals in the world in its Global Power Book in 2016 and 2017. In 2014 and 2015 Debretts named Tony as one of the 500 most influential people in the UK and in 2016 he received the Mark Mellor award for outstanding contribution to the UK public relations industry from the Public Relations & Communications Association (PRCA).

A regular writer, commentator and conference speaker, Reputation Management: The Future of Corporate Communications and Public Relations is his first book.
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Published 21.12.2018

Author Insights: Crisis, Issues and Reputation Management - Andrew Griffin

Reputation

Companies and organizations know that they can profit from fulfilling wants and expectations of the public, which is why public relations is such a demanding aspect of corporate America. While it is often said that reputation management is an online extension of public relations, many would argue that the field is much more complex than that. It is widely known that an online presence is extremely necessary for any business or organization. Many may not know that websites can be altered in ways that make them show up higher on search engine queries. Reputation management capitalizes on this idea, and analyzes search engine results to find ways to drive traffic to specific domains. More traffic to a website means more public awareness, which is where the public relations aspect of this field shows itself.

Repairing reputation

An online reputation management ORM firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background. Reputation management and public relations PR are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward facing and visible to members of the public.

Reputation management: The importance of monitoring what the Internet says about your company. Most of us can recall a time when someone was talking about us behind our back. Often, it took confronting those who seemed in conflict with us to clear the air, and even then, remnants of the initial sabotage lived on, regardless of whether it was true or not. Today, as we live our lives in a digital era, those that wish to harm us or a business or brand will find few obstacles preventing them from accomplishing such a goal. We ourselves may have experienced less than stellar customer service, had a poor dining experience or purchased defective products. Armed with our digital devices, many of us take to the Internet Twitter, Facebook, Yelp, Amazon, etc. The very personal nature and accessibility of social media tied to the weight placed on business web and social media presence, transparent communication and the overall necessity to respond leads to a need to manage reputations.

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