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Lucky Charms Is Retiring This Marshmallow in the Spring
Enter your email address below to get Food News delivered straight to your inbox. Lucky Charms cereal celebrates 50 years of existence this March. Since , kids and adults alike have coveted the crunchy marshmallow bits, called marbits, because everyone knows that's where the real magic lies. From the shape of the mallows to Lucky the Leprechaun's appearance, Lucky Charms and its boxes have seen a lot of changes in half a century. Holahan, aka Mr. Picthx buttergirl diaries , campus companion.
Don't have an account yet? Get the most out of your experience with a personalized all-access pass to everything local on events, music, restaurants, news and more. Cereal description: Oat cereal pieces in a variety of shapes. Most of them call to mind pagan wall drawings: X's, stemmed triangles that suggest puffy trees and three-leaf clovers guess mascot Lucky is hoarding all the four-leaf ones for himself. Added to the mix are a slew of marshmallows: hats, rainbows, moons and that new hourglass model.
Lucky Charms is a brand of cereal produced by the General Mills food company since The label features a leprechaun mascot, Lucky, animated in commercials. Lucky Charms was created in by product developer John Holahan. General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills' two principal cereal products— Wheaties or Cheerios —and do something unique. Holahan came up with the idea after a visit to the grocery store in which he decided to mix Cheerios with bits of Brach's Circus peanuts. An advertising company employed by General Mills and Company suggested marketing the new cereal around the idea of charm bracelets. Lucky Charms is the first cereal to include marshmallows in the recipe.
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This isn't the first time Lucky Charms has switched up the variety of shapes and colors in the cereal. The time has come to say goodbye to one of the classic Lucky Charm marshmallows. Since , the yellow hourglass marshmallow has been included in every box—but come this spring, it will officially be retired. The original line-up, which debuted in , included green clovers, pink hearts, orange stars and yellow moons. Since then, only the pink heart has remained in the mix. If you have opted in for our browser push notifications, and you would like to opt-out, please refer to the following instructions depending on your device and browser.
For decades, cereal lovers of all ages have been eating Lucky Charms the way the universe intended: by picking out all the marshmallows and throwing the rest away. Come spring, however, you may notice something different when you look down at your bowl. A General Mills spokesman confirmed to Bustle via email that the Lucky Charms hourglass marshmallow is going the way of the dodo bird, saying, "The hourglass has been a part of Lucky Charms since , but as with any hourglass, its time is up. This isn't the first time one of the LC marshmallows technically called "marbits," says General Mills have been retired. According to People , we've had to say goodbye to quite a few: the blue diamond waved bye-bye in ; the purple horseshoe made its exit in ; the whale swam off in ; the red balloon peaced out in ; the rainbow disappeared into the sky in ; the pot of gold followed in ; and the shooting star exploded in Soon, the yellow hourglass will be making its trip to the marshmallow graveyard to join its soft and squishy friends.