Editions of Marketing Management by Philip Kotler
Marketing 3.0 (Philip Kotler and Hermawan Kartajaya) Book Summary in hinglish By Aadi Gurudas
Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business. With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. Whether you're an operating business or a college or job applicant, decision-makers need to know about you
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the.
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Please type in your email address in order to receive an email with instructions on how to reset your password. Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant and professor; currently the S. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought" voted on by the academic members of the American Marketing Association. The first recipient of the William L.
Marketing 4. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
This world-wide best-selling book highlights the most recent trends and developments in global marketing--with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing--along with the opportunities and needs of the marketplace in the years ahead. Add to Bookshelf.